Quantification of attribute driven product cannibalization induced by new product introduction
"The need for studying the effects of cannibalization and its importance has been established in literature. It is especially important for marketing since an assessment of the anticipated cannibalization effect of a new product could help in deciding on a suitable time for new product introduction and promotion. However, quantitative measures that can be easily monitored and interpreted are not commonly available. This research on new product introduction discusses parametric measures to help identify and study the effects of cannibalization. Case studies are used to illustrate the parametric measures and observations on product cannibalization in a consumer beverage product"--Abstract, leaf iv.
Engineering Management and Systems Engineering
Ph. D. in Engineering Management
University of Missouri--Rolla
xiv, 165 leaves
© 2004 Sundara Raghavan Srinivasan, All rights reserved.
Dissertation - Citation
Library of Congress Subject Headings
New products -- Management
Print OCLC #
Link to Catalog Record
Full-text not available: Request this publication directly from Missouri S&T Library or contact your local library.http://laurel.lso.missouri.edu/record=b5371657~S5
Srinivasan, Sundara Raghavan, "Quantification of attribute driven product cannibalization induced by new product introduction" (2004). Doctoral Dissertations. 1564.