Doctoral Dissertations

Title

Quantification of attribute driven product cannibalization induced by new product introduction

Abstract

"The need for studying the effects of cannibalization and its importance has been established in literature. It is especially important for marketing since an assessment of the anticipated cannibalization effect of a new product could help in deciding on a suitable time for new product introduction and promotion. However, quantitative measures that can be easily monitored and interpreted are not commonly available. This research on new product introduction discusses parametric measures to help identify and study the effects of cannibalization. Case studies are used to illustrate the parametric measures and observations on product cannibalization in a consumer beverage product"--Abstract, leaf iv.

Department(s)

Engineering Management and Systems Engineering

Degree Name

Ph. D. in Engineering Management

Publisher

University of Missouri--Rolla

Publication Date

Summer 2004

Pagination

xiv, 165 leaves

Note about bibliography

Includes bibliographical references.

Rights

© 2004 Sundara Raghavan Srinivasan, All rights reserved.

Document Type

Dissertation - Citation

File Type

text

Language

English

Library of Congress Subject Headings

New products -- Management
Strategic planning
Product management

Thesis Number

T 8566

Print OCLC #

62090537

Link to Catalog Record

Full-text not available: Request this publication directly from Missouri S&T Library or contact your local library.

http://laurel.lso.missouri.edu/record=b5371657~S5

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