Title

An Experimental Study on U-commerce Adoption: Impact of Personalization and Privacy Concerns

Abstract

U-commerce represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, customers' privacy is a major concern and obstacle to the adoption of u-commerce. As customers' intention to adopt u-commerce is based on the aggregate effect of perceived benefits and risk exposure (e.g., privacy concerns), this research examines how personalization and context can impact on customers' perceived benefits and privacy concerns, and how this aggregated effect in turn affects u-commerce adoption intention.

Meeting Name

Fifth Annual Workshop on HCI Research in MIS

Department(s)

Business and Information Technology

Keywords and Phrases

U-Commerce; Adoption Intention; Personalization-Privacy Paradox; Situation Dependency

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2006 Americas Conference on Information Systems (AMCIS) / Association for Information Systems (AIS), All rights reserved.

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