Title

Corporate Culture, Organizational Dynamics, and Implementation of Innovations: a Conceptual Framework

Abstract

When a new idea is developed as a result of discovery or invention, it may be discarded or implemented. The process of implementing an innovation normally involves effort at education and persuasion and to be able to elicit actions calculated to implement the new idea. There is also a need to establish relevance of the innovation to the goals of the organization, which encourages us to look at the subject with direct reference to the organizational factors. The purpose of this research is twofold: one to investigate select organizational variables which could promote or hinder the implementation process in an organizational setting; second to stimulate research on the subject by providing a conceptual framework, which is the base for any empirical analysis.

Department(s)

Business and Information Technology

Keywords and Phrases

Conceptual Framework; Empirical Analysis; Implementation Of Innovations

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2008 American Marketing Association, All rights reserved.

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