Corporate Culture, Organizational Dynamics, and Implementation of Innovations: a Conceptual Framework
When a new idea is developed as a result of discovery or invention, it may be discarded or implemented. The process of implementing an innovation normally involves effort at education and persuasion and to be able to elicit actions calculated to implement the new idea. There is also a need to establish relevance of the innovation to the goals of the organization, which encourages us to look at the subject with direct reference to the organizational factors. The purpose of this research is twofold: one to investigate select organizational variables which could promote or hinder the implementation process in an organizational setting; second to stimulate research on the subject by providing a conceptual framework, which is the base for any empirical analysis.
Saran, A., Serviere, L., & Kalliny, M. (2008). Corporate Culture, Organizational Dynamics, and Implementation of Innovations: a Conceptual Framework. Asian Journal of Marketing.
Business and Information Technology
Keywords and Phrases
Conceptual Framework; Empirical Analysis; Implementation Of Innovations
International Standard Serial Number (ISSN)
Article - Journal
© 2008 American Marketing Association, All rights reserved.