Title

The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World

Abstract

The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advertising.

Department(s)

Business and Information Technology

Keywords and Phrases

T.V.; TV Advertisements; Television Ads

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2004 American Marketing Association, All rights reserved.

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