Strategic Implications of Mobile Technology: a Case Study Using Value-focused Thinking
Mobile technology extends computing and the Internet into the wireless medium, and provides greater flexibility in communication, collaboration, and information sharing. In this research, we used the 'Value-Focused Thinking' approach to examine the strategic implications of mobile technology in a leading publishing company. The result is a means-ends objective network that depicts the fundamental objectives of using mobile technology and how the fundamental objectives can be achieved through means objectives. The research findings suggest three main strategic implications of mobile technology: (1) improve working process; (2) increase internal communication and knowledge sharing; and (3) enhance sales and marketing effectiveness.
Sheng, H., Nah, F. F., & Siau, K. (2005). Strategic Implications of Mobile Technology: a Case Study Using Value-focused Thinking. Journal of Strategic Information Systems.
The definitive version is available at http://dx.doi.org/10.1016/j.jsis.2005.07.004
Business and Information Technology
David D. Lattanze Center at Loyola College
Keywords and Phrases
Mobile Technology; Strategic Impact; Value-Focused Thinking
Article - Journal
© 2005 Elsevier, All rights reserved.