Dueling for Trust in the Online Fantasy Sports Industry: Fame, Fortune, and Pride for the Winners
Trust is a necessary condition for many industries. However, trust may not be the most important factor driving participation in online fantasy sports gambling. In this research we examine how different classifications of gamblers (i.e., passive gamblers, problem gamblers, and pathological gamblers) perceive their participation in fantasy sports. We argue that trust is not commonly a primary consideration and that trust does not need to be present in these types of online transactions. To prove this relationship, a trust model is proposed to be tested in the context of online fantasy sports with a focus on the market leader in the industry: fanduel.com
Claybaugh, C. C., Haried, P., Chen, L., & Twyman, N. W. (2017). Dueling for Trust in the Online Fantasy Sports Industry: Fame, Fortune, and Pride for the Winners. HCI in Business, Government and Organizations. Supporting Business. HCIBGO 2017. Lecture Notes in Computer Science, 10294.
The definitive version is available at http://dx.doi.org/10.1007/978-3-319-58484-3_16
4th International Conference on HCI in Business, Government and Organizations (2017: Jul. 9-14, Vancouver, Canada)
Business and Information Technology
Keywords and Phrases
Trust; Online gambling; Fantasy sports; Personal motivation
International Standard Book Number (ISBN)
Article - Conference proceedings
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