Title

Dueling for Trust in the Online Fantasy Sports Industry: Fame, Fortune, and Pride for the Winners

Abstract

Trust is a necessary condition for many industries. However, trust may not be the most important factor driving participation in online fantasy sports gambling. In this research we examine how different classifications of gamblers (i.e., passive gamblers, problem gamblers, and pathological gamblers) perceive their participation in fantasy sports. We argue that trust is not commonly a primary consideration and that trust does not need to be present in these types of online transactions. To prove this relationship, a trust model is proposed to be tested in the context of online fantasy sports with a focus on the market leader in the industry: fanduel.com

Meeting Name

4th International Conference on HCI in Business, Government and Organizations (2017: Jul. 9-14, Vancouver, Canada)

Department(s)

Business and Information Technology

Keywords and Phrases

Trust; Online gambling; Fantasy sports; Personal motivation

International Standard Book Number (ISBN)

978-3-319-58483-6

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2017 Springer International Publishing AG, All rights reserved.

Share

 
COinS