Abstract

This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in religious values and beliefs.

Department(s)

Business and Information Technology

Keywords and Phrases

Cultural Differences; Print Advertisements; Values and beliefs

Document Type

Article - Journal

Document Version

Final Version

File Type

text

Language(s)

English

Rights

© 2007 American Marketing Association, All rights reserved.


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