Abstract
This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in religious values and beliefs.
Recommended Citation
De Los Santos, G., Fisher, C., Ghanem, S., Kalliny, M., & Saran, A. (2007). A Comparison of Print Advertisements from Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates and the United States. Marketing Theory and Applications American Marketing Association.
Department(s)
Business and Information Technology
Keywords and Phrases
Cultural Differences; Print Advertisements; Values and beliefs
Document Type
Article - Journal
Document Version
Final Version
File Type
text
Language(s)
English
Rights
© 2007 American Marketing Association, All rights reserved.
Publication Date
01 Jan 2007
