Title

Leveraging Information Technology to Gain Competitive Advantage: a Case Study on General Electric Consumer Products

Abstract

The purpose of this study is to analyze the impact of merging General Electric Lighting (GEL) and General Electric Appliance (GEA) into General Electric Consumer Products (GECP) and how IT strategies are used to gain competitive advantages in its industry. This study will analyze major IT projects being developed and implemented in relation to their impact on major information flows, organizational structure, IT architecture, control systems, and the labor characteristics of the IT function. Alternatives to achieve integration will then be discussed and recommendations will be proposed.

Department(s)

Business and Information Technology

Keywords and Phrases

General Electric Lighting (GEL); Consumer Products; Information Technology

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2005 International Information Management Association, All rights reserved.

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