Leveraging Information Technology to Gain Competitive Advantage: a Case Study on General Electric Consumer Products
The purpose of this study is to analyze the impact of merging General Electric Lighting (GEL) and General Electric Appliance (GEA) into General Electric Consumer Products (GECP) and how IT strategies are used to gain competitive advantages in its industry. This study will analyze major IT projects being developed and implemented in relation to their impact on major information flows, organizational structure, IT architecture, control systems, and the labor characteristics of the IT function. Alternatives to achieve integration will then be discussed and recommendations will be proposed.
Lea, B. (2005). Leveraging Information Technology to Gain Competitive Advantage: a Case Study on General Electric Consumer Products. Journal of Informaiton Technology and Information Management.
Business and Information Technology
Keywords and Phrases
General Electric Lighting (GEL); Consumer Products; Information Technology
Article - Journal
© 2005 International Information Management Association, All rights reserved.
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