Title

Marketing and Eye-tracking Machines: Research Opportunities for an Affordable Tool

Abstract

Now that prices for eye-tracking machines have dropped to the point that many marketing researchers may afford them, there are many opportunities to conduct this type of Human-Computer Interaction (HCI) study with direct applications for marketing. This study briefly summarizes the limited literature on eye-tracking research as it applies to marketing and discusses marketing research opportunities using eye-tracking machines.

Department(s)

Business and Information Technology

Keywords and Phrases

HCI; Eye-Tracking; Visual Marketing

Library of Congress Subject Headings

Human-computer interaction
Marketing research

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2007 Journal of International Management Studies, All rights reserved.


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